Today is Museums on Instagram day, where museums from all over the world share photographs that bring the museum to life, and for the first time The Baltimore Museum of Art is one of them. This morning, we posted our first photographs to Instagram, and we’ll continue to use the platform to share the moments and works of art that inspire us daily.
Joining Instagram is the latest in a series of steps we’ve recently taken to increase our social media presence, including renewed attention to our Twitter account, the Department of Prints, Drawings, and Photographs’ Tumblr, and this blog. This is particularly important for us as we approach our 100th birthday because we’re focused on reconnecting with our communities – learning who you are, what you’re interested in, and how we can better connect with you. For us, being social really is about an exchange of ideas and opening up space for conversation, and we can only do that if we’re in the same places as our community.
The BMA has a long history of seeking to connect with its communities to gain their feedback. In 1937, the Museum’s Trustees surveyed 225 organizations in Baltimore. Their responses would go on to inform programming and the Museum’s approach for several years.
In coming days, we’ll be announcing another initiative that will further connect the work that happens inside the building to our communities. In the meantime, join us on our new Instagram account baltimoremuseumofart, on Twitter and Facebook, and follow the #InstaMuseum hashtag to see what museums all over the world are doing.
Let us know what you think. Which social media channels do you use for art, and why? What would you like to see us doing more of? We’d love to hear from you.